• Engagement: To support a conversation with all sections of the community and collaborate within and 
beyond the town to understand everyone’s priorities and help them make more informed decisions to fully 
participate in creating our better future together.
• Wellbeing: To enhance overall wellbeing in Otley, and use it as a key measure of success, by creating a more 
balanced, active and connected life for all generations with community at the heart of a resilient, healthy, 
happy and fair town.
• Climate action: To reduce the town’s greenhouse gas emissions to net zero meaning any residual emissions 
will be fully offset by carbon capture such as tree planting, taking into account the impact of the things we 
consume and international travel despite these being currently excluded from the global budgets, 
recognising our full responsibility in the movement to avoid the worst potential impacts of the climate crisis.
• Climate resilience: To build resilience in our own food systems, infrastructure, property and community and 
support the most vulnerable in the world, as we all learn to address and adapt to the unfolding 
consequences of climate change and the impacts on the planet.
• Nature: To create a wildlife friendly town as part of a network of connected habitats, supporting rewilding 
where practical and understanding how best to use our natural assets to improve biodiversity, wellbeing, 
carbon capture, natural flood management and economic benefit and to ensure that land, water, and air 
quality are kept at the highest possible levels. 
• Economy: To promote alternative measures of success than what we own and consume, and encourage 
positive lifestyles and the development of a diverse and socially-responsible circular economy where plastic 
and waste are minimised, operating from environmentally-friendly buildings, that will provide opportunities 
for local businesses and create meaningful employment within Otley and the surrounding area. 
• Housing: To ensure our homes provide affordable, low carbon comfort no matter what the weather, our 
gardens conserve water, reduce flooding and promote wildlife and that new developments and renovations 
prioritise community led, affordable and environmentally friendly homes that achieve both reduced car use 
and greater connections.
• Food: To empower people to grow and share organic food locally, through community growing spaces and 
educational resources and create direct links between local producers, businesses and consumers, 
addressing food waste and with full transparency on how food is produced, its journey to the plate and the 
overall environmental and health impacts of the choices we make.
• Transport: To create a healthier, safer, more affordable and integrated transport system for Otley and our 
connections with other communities, supporting reduced overall travel, active travel, efficient public 
transport, low-emission technology and alternatives to car ownership and aviation.
• Energy: To power-down the use of energy with smarter behaviour and energy efficiency measures and 
power-up the development and provision of clean local energy and other sustainable technology.